I come from the luxury brand world in NYC and have witnessed fashion shows evolve from simple presentations in the designer's showroom (for press and buyers) to the extravaganzas we see today. You're so right to question who actually pays. The consumer is also paying for the insane amount of freebies for celebrities in the name of marketing. They're not sitting in the front row for nothing!
Well said and to the point, thank you!
True Anon episode 401 is an excellent, well-researched conversation about this very bloated industrial complex. It’s even worse than you think.
i'm extremely close to impose myself this rule: to never buy anything from a brand who pay too much for (a) advertising or (b) runway show.
i'm well aware the devil is in the 'too much' definition.
I come from the luxury brand world in NYC and have witnessed fashion shows evolve from simple presentations in the designer's showroom (for press and buyers) to the extravaganzas we see today. You're so right to question who actually pays. The consumer is also paying for the insane amount of freebies for celebrities in the name of marketing. They're not sitting in the front row for nothing!
Great essay thank you.