Love this. What's sad about this luxury price war, is the need contemporary brands feel to increase prices too. If the luxury world increases prices by X%, it is natural for the smaller brands to raise their prices by Y%. Some of the best contemporary brands at the moment (Margaret Howell, OL, mfpen, AKOG, Beams Plus) have all become incrementally more expensive year after year. Are input costs rising? Of course. However, it feels that the luxury conglomerates control the prices for the companies further down the brand food chain. Does a rising luxury tide raise all other contemporary ships?
So glad to see you tackling what appears to be an increasingly taboo topic! The rise of luxury doesn't just reflect our unequal society, it's caused by it. Jason Hickel makes this point persuasively in his degrowth manifesto, and we also covered it (as well as some solutions) in our Eat the Rich on Earth Day essay! https://www.earlymajority.com/articles/eat-the-rich-on-earth-day
Love this. What's sad about this luxury price war, is the need contemporary brands feel to increase prices too. If the luxury world increases prices by X%, it is natural for the smaller brands to raise their prices by Y%. Some of the best contemporary brands at the moment (Margaret Howell, OL, mfpen, AKOG, Beams Plus) have all become incrementally more expensive year after year. Are input costs rising? Of course. However, it feels that the luxury conglomerates control the prices for the companies further down the brand food chain. Does a rising luxury tide raise all other contemporary ships?
materials are undeniably getting more expensive across the board, as are wages!
So glad to see you tackling what appears to be an increasingly taboo topic! The rise of luxury doesn't just reflect our unequal society, it's caused by it. Jason Hickel makes this point persuasively in his degrowth manifesto, and we also covered it (as well as some solutions) in our Eat the Rich on Earth Day essay! https://www.earlymajority.com/articles/eat-the-rich-on-earth-day
thanks Joy, it's a pleasure to see you here! i fully endorse eating the rich