i do believe that the t-shirt is probably one of the best inventions we've had in the modern era of fashion and it's a shame that the same comfort, ease and equality of them also makes us see them as disposable and single-use.
Been living in 30-year-old tees from the 90s in recent years. Finding them in local vintage spots, then updating them here and there with some creative touches thus making them mine and wearing carelessly day in, day out. That is the life in SE Asia — spent sweating in nicely worn-in tees 🌴
I definitely agree! I literally just made a post about the environmental impact of fast fashion!! People frivolously buy these clothing not thinking "i love this I'm going to wear it all the time" but instead buy it thinking it'll look for this night or for this one off event. But the thing is not is there's always going to be another night and another event but the clothes that they're choosing to indulge in are very poorly made (material and cut) and don't hold up for even a year so they're forced to rebuy. People don't realize that because of that, that cheap shirt actually isn't saving you any money
I used to think it would be lame to start another t-shirt brand, then I leaned that if you can’t make a t-shirt people want to buy and wear, then you don’t have a brand.
I love tshirts and buy new ones every now and then. There are several shirts in my collection that are 10 years and older. My wife usually has to throw them out if she thinks it's time 😭
Brilliant Alec, you write so well. And thank you for broadening my knowledge outside of sustainable fashion (in a wiki hole regarding the Faberge family here…)
i do believe that the t-shirt is probably one of the best inventions we've had in the modern era of fashion and it's a shame that the same comfort, ease and equality of them also makes us see them as disposable and single-use.
Been living in 30-year-old tees from the 90s in recent years. Finding them in local vintage spots, then updating them here and there with some creative touches thus making them mine and wearing carelessly day in, day out. That is the life in SE Asia — spent sweating in nicely worn-in tees 🌴
I get so frustrated with the company I work at for this! They make t-shirts for EVERYTHING and it makes me furious.
I definitely agree! I literally just made a post about the environmental impact of fast fashion!! People frivolously buy these clothing not thinking "i love this I'm going to wear it all the time" but instead buy it thinking it'll look for this night or for this one off event. But the thing is not is there's always going to be another night and another event but the clothes that they're choosing to indulge in are very poorly made (material and cut) and don't hold up for even a year so they're forced to rebuy. People don't realize that because of that, that cheap shirt actually isn't saving you any money
Love this!
I used to think it would be lame to start another t-shirt brand, then I leaned that if you can’t make a t-shirt people want to buy and wear, then you don’t have a brand.
I love tshirts and buy new ones every now and then. There are several shirts in my collection that are 10 years and older. My wife usually has to throw them out if she thinks it's time 😭
Brilliant Alec, you write so well. And thank you for broadening my knowledge outside of sustainable fashion (in a wiki hole regarding the Faberge family here…)
100% yes !
amen